Have you ever been to an exhibition and seen some stands continually passed by, while potential customers flock to other stands?
If you want your stand to be the one the potential customers gather around, you need to ensure you are offering something the others aren’t.
Particularly at a trade show, or an exhibition where many of your competitors are also exhibiting, it is essential that your stand and product is remembered, when people go back to their business. Here are six simple ideas to attract potential customers to your stand.
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1 – Visual Display
A visual display will always attract attention. You need to ensure your exhibition stand is designed in such a way to allow you to place appropriate visual material that will attract people. Posters can be effective, if they are large, well-designed and humourous.
Sometimes, a model dressed in the product can be appropriate, especially if you are selling clothing, personal safety equipment, or anything that can be worn.
If your stand has the capacity to show a large flat screen television, you can display short 30 second videos of your product in use, or a two minute Powerpoint presentation on repeat. This is also a moving display.
2 – Moving Display
Static visual displays are good, but anything that moves will catch someone’s peripheral vision out of the corner of their eye as they walk past, and will make them stop to see what is moving. It is a natural human reaction to see why something is moving. If you can set up an automated display that moves, or changes, you will attract attention.
3 – Physical Demonstration
If you are promoting a product that people can use, create a demonstration area. You can easily gather a crowd around as you complete the demonstration. You can even encourage some of the people gathered around to participate in the demonstration to see how easy it is to use your product. This will certainly attract more attention than simple static displays with someone to answer questions.
4 – Actual Products or Samples
Use your product to create an attractive visual display. Ensure you have plenty of stock on hand to sell or smaller samples to give away. If anyone is interested in your product, you want them to be able to purchase it straight away. If it is a larger item that cannot be purchased immediately, ensure sufficient samples are available for people to specify colours or their particular requirements for the order.
5 – Special Deals or Treats
Everyone loves a bargain, or even to receive something for free. Appropriate giveaways should always have your company’s name and contact number on it, so that people can call after the exhibition closes. Signs which explain the special deal that is only available at the exhibition will encourage people to buy on the spot.
6 – A Chance to Win
If you offer a prize for someone to win at the exhibition, you will certainly attract attention from the crowd. One of the best ways to do this is to have a great big bowl where potential customers place their business cards. One customer wins the ‘raffle’ prize, and you have all the details for potential follow ups with your customers. Truly, this is a win-win situation.
Implementing these ideas will help attract and engage people who visit your stand at the exhibition.